Breastfeeding Awareness Month: Ways to celebrate & support breastfeeding parents
Breastfeeding Awareness Month is a time to spotlight the beauty of breastfeeding, as well as the real, ongoing support that makes it possible. It’s a month rooted in advocacy, education, and visibility for breastfeeding parents—and a powerful reminder that no one should have to navigate this journey alone.
Whether you’re expecting your first baby, currently nursing, or transitioning through weaning, personalized support can make a world of difference. This month, The Lactation Network wants to recognize not just the act of breastfeeding, but the emotional labor, the complex challenges, and the power of expert care from highly trained professionals who truly get it: International Board Certified Lactation Consultants (IBCLCs).
What is Breastfeeding Awareness Month?
Breastfeeding Awareness Month is observed every August in the United States and is designed to increase public understanding of the health benefits of breastfeeding for both babies and parents. But it’s also about dismantling barriers, addressing stigma, and pushing for equitable access to skilled support.
Each week of the month often centers around a different theme, from workplace accommodations to equitable care for marginalized parents. But the common thread throughout is that breastfeeding parents deserve respect, resources, and real support.
Why breastfeeding support matters
Yes, breastfeeding is natural; but that doesn’t mean it’s easy. From the emotional weight of feeding your baby to the physical toll on your body and the pressure to “do it right,” it can be a lot. And too many parents feel they have to figure it out alone.
But you don’t. Skilled, compassionate breastfeeding support is a right — and that’s where IBCLCs come in. Working with an IBCLC means having a trusted guide by your side. Someone who provides evidence-based care, listens without judgment, and tailors support to your specific situation. This is not a one-size-fits-all approach because no two feeding journeys are alike.
The value of working with an IBCLC through every breastfeeding stage
Breastfeeding support isn’t just for when things go wrong. It’s something that can carry you confidently through every chapter, starting before your baby even arrives.
Prenatal Visit
Meeting with an IBCLC during pregnancy lays a powerful foundation. You’ll get answers to your questions, learn what to expect in the first hours and days after birth, and feel more confident heading into the feeding journey. It’s a safe, pressure-free space to talk about your goals, medical history, or any previous feeding challenges. If you’re planning to breastfeed, or even considering it, prenatal support can be your biggest game-changer.
Postnatal Visit
Once your baby arrives, everything gets real. Whether you’re struggling with a painful latch, worried about milk supply, or just feeling overwhelmed, an IBCLC can help you find clarity and relief. You’ll get tailored strategies, reassurance, and hands-on guidance to help make feeding work for you.
Weaning Visit
Too often, weaning is treated like a finish line when, in reality, another emotional and physical transition that deserves support. Whether you’re weaning gradually or abruptly, by choice or circumstance, an IBCLC can help you navigate the process with care and confidence.
Support makes the difference this month (and every month)
Breastfeeding Awareness Month is a time to advocate, celebrate, and educate. But it’s also a call to action: to normalize asking for help, to expect better care, and to demand systems that support — not shame breastfeeding parents.
Wherever you are in your feeding journey, you deserve personalized, expert guidance that empowers you to make the best choices for your body, your baby, and your family. Connect with one of our IBCLCs today to get the highest level of support, respect, and care at every step.
We know what early parenthood is like, and we’ve been there—searching for countless, often conflicting answers online. At The Lactation Network, our International Board Certified Lactation Consultants (IBCLCs) are committed to providing families with trusted, authoritative information about your prenatal-to-weaning journey.
The information in this article is for informational and educational purposes only and is not intended or implied to be a substitute for professional medical advice, diagnosis, or treatment. The content is made available with the understanding that The Lactation Network is not providing professional medical advice on a particular matter. Every family, parent, and care plan is unique—your MD and IBCLC can work with you to ensure you receive the evidence-based, personalized clinical care you deserve. Always consult your clinical team for medical guidance.
We’re here for you, every step of the way. We work with your insurance to provide in-home, in-office, or telehealth visits with an IBCLC
